General Mills Cereals teams up with Star Wars
Via press release:
General Mills is once again connecting fans with what they love. Hidden inside each box, you will find one of six timeless movie posters featuring your favorite Star Wars films.
Star Wars and cereal fans alike can collect all six classic posters in each participating brand of General Mills cereals, including Cinnamon Toast Crunch, Honey Nut Cheerios, Trix, Cookie Crisp and Reese’s Puffs. The specially marked boxes of Big G cereals hit store shelves this month, for a limited time only.
Check out the #CerealWars Tumblr page that launched this week for more fan fun surrounding the General Mills and Star Wars partnership.