Coca-Cola Unveils New Star Wars Themed Light-up Bottles.
In honor of “The Rise of Skywalker,” Coca-Cola is currently offering customers in Singapore the chance to own limited-edition Coca-Cola bottles featuring images of lightsabers that literally light up at the touch of a button. With only 8,000 currently available, however, fans are being tasked with going on a “galactic hunt” to track them down to 7-Eleven locations across the country.
The first “hunt” already took place last weekend. Future “hunts” are scheduled for Dec. 13–15, and Dec. 20–22. Those who successfully solve the riddles put forth by Coca-Cola Singapore will find a “Gatekeeper” who will be “secretly positioned” near a 7-Eleven, according to the brand. Winners will then be awarded one pass each, to be redeemed for a light-up bottle at the convenience store.
The bottles come in two designs, featuring either Rey holding a blue lightsaber or Kylo Ren holding a red one. The light-up effects were achieved by placing organic light-emitting diodes (OLEDs) within each label. Designed by the German tech firm Inuru, those labels are printed with circuits that allow each lightsaber to illuminate only after the bottles are pressed in the correct spot.
According to Coca-Cola Singapore, each bottle is also equipped to illuminate about 500 times, for around five seconds each.