According to an article on usatoday.com Hasbro is announcing a new Star Wars 6" line called the Black Series. These figures will have the price point of $19.99 and should be available in mid-August per the article. The initial wave of 4 will include Luke Skywalker in X-wing Pilot outfit, R2-D2, Darth Maul, and an Imperial Sandtrooper.
It seems like they want these to be a transition point between the basic figures and the Sideshow 12" figures. These also appear to be geared toward the kids at heart adults. Check out the full USA Today article here.