Below is a portion of today's press release from LEGO Systems, Inc.:
SAN DIEGO, July 11, 2012 /PRNewswire/ -- SAN DIEGO COMIC-CON -- LEGO Systems, Inc., the world's leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a "theme of the day" calendar of events that celebrates its top licensed properties including LEGO® THE LORD OF THE RINGS™ and LEGO THE HOBBIT™, LEGO Super Heroes, LEGO Star Wars™ and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever "reveals" of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help "build" a section of its booth each day that features 7.5 feet tall mosaics of Comic-Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.